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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Relationship between the supply and the demand of „U Cvičáku“ restaurant in Liberec
 Hlavatá, Martina ; Valentová, Jana (advisor) ; Machová, Božena (referee)
The aim of the bachelor thesis is to find out whether the supply of U Cvičáku restaurant in Liberec corresponds to the needs and demands of its customers and, based on the obtained data, to suggest improvements of the restaurant marketing tools, which would increase customer satisfaction and alternatively attract new customers. The theoretical part gives basic information on hospitality and marketing. The practical part includes an analysis of the restaurant marketing mix and a marketing research in the form of group discussion with customers. The obtained results are compared in the last chapter and, based on the findings, improvements of the restaurant marketing tools are suggested.
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Marketing of a family hotel in the High Tatras
 Danišová, Magda ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
Master's thesis "Marketing of a family hotel in the High Tatras" is a marketing concept for a family hotel introducing all aspects of marketing that we should take into consideration both before and during its operation.
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